To the Moon and Back Foster Care
A new start-up agency with a holistic approach and refreshing innovative ideas towards fostering. 💗
My brief for the logo was a sketch of a rocket 🚀

Both the founders had this amazing energy about their company. I wanted to create a brand identity that replicated their vibe, ideas and approach.

I started with the logo. They gave me a doodle of a rocket as a metaphor for their vision. From there I did some competitor research.

I then began with creating a few mock-up designs through listening to both founder's requirements and the research I had gathered.

They were impressed with all the options and thought process I had presented.

In the end we tweaked the winning logo and finalised with this one. 🎉

I learnt so much about the processes of fostering and the emotion and care that comes with it.

Having the knowledge from the research I collected, processes of all the user types, what it takes to apply to be a foster carer and speaking to the founders gave me the insight and foundation for the creating the website design, user journey and the development of the website.

I then went on to creating stationary, brochures, posters and banners for their social media channels.

Making sure their brand identity is in-keeping and consistent with all types of medium created.

I created all Initial concepts right through to final implementation which involved, making the brand identity, website design, development and marketing and print materials.