Both the founders had this amazing energy about their company. I wanted to create a brand identity that replicated their vibe, ideas and approach.
I started with the logo. They gave me a doodle of a rocket as a metaphor for their vision. From there I did some competitor research.
I then began with creating a few mock-up designs through listening to both founder's requirements and the research I had gathered.
In the end we tweaked the winning logo and finalised with this one. 🎉
Having the knowledge from the research I collected, processes of all the user types, what it takes to apply to be a foster carer and speaking to the founders gave me the insight and foundation for the creating the website design, user journey and the development of the website.
Making sure their brand identity is in-keeping and consistent with all types of medium created.